1 — 3 June
Who do we trust today? Experts, communities, or algorithms?
New research opens a view into how different generations build trust in a time of endless scrolling, quick advice, and information that has never been more accessible, but also never harder to filter. Boomers, Millennials, and Gen Z make decisions in different ways, balancing between authority, personal experience, and digital sources that shape everyday life.
Is it only the way we communicate that is changing, or is the very definition of credibility changing as well?
Using health, a topic that affects us all, as an example, space opens up to understand how trust is built across generations, where differences arise, and what they reveal about a world in which it is no longer a question of whether we have information, but whom and why we choose to trust.