HNK 2, Zagreb
1 — 3 June
1 — 3 June
Ana Kljuić, Ph.D, is a scientist who connects genetics, cosmetics, dermatology, and planetary sustainability. As Vice President for Research and Innovation at L'Oréal and Head of the “L’Oréal for the Future & Green Sciences” program, she leads global teams toward achieving sustainability goals by 2030, developing high-performance formulations inspired by nature and aligned with planetary boundaries.
A scientist with a PhD and postdoctoral experience in genetics and dermatology from Columbia University, Ana has spent nearly two decades shaping innovation at the intersection of science, beauty, and sustainability. She is the author of 12 scientific publications and holds 9 patents in cosmetic formulations, with a particular focus on green science and responsible innovation.
Your favorite face cream in the morning and evening. The shampoo you use almost every day. A familiar beauty routine-yet behind it lie laboratories, patents, and a green scientific revolution.
Green Science is transforming the beauty industry into something far beyond aesthetics: a space for some of today’s most exciting innovations, where biotechnology, green chemistry, and ingredients developed with less waste and fewer resources are becoming the new standard of responsibility.
L'Oréal has set a clear goal: by 2030, more than 75% of the ingredients in its formulations will be of natural or recycled origin. This means that behind the products we take for granted every day, there is an ongoing race for the future-for an industry striving to operate without leaving a trace on the planet.
This lecture is not a story about cosmetics or beauty routines. It is a story about what we can learn from one of the world’s largest industries when it takes innovation and responsibility for the planet seriously. Because perhaps it is precisely within these everyday rituals that the greatest transformation in the industry begins.
