HNK 2, Zagreb
1 — 3 June

Juan Verde

Advisor to three U.S. presidents on global competitiveness and investment

Juan Verde is a globally recognized strategic advisor on business, investment, and transition economics. He built his career at the very center of international political and economic decision-making. He held key advisory roles within the U.S. presidency for three Presidents of the United States. He gained invaluable experience in trade policy, market access, and global competitiveness, collaborating with more than 52 countries.

His expertise includes attracting foreign investment, business internationalization, geopolitical resilience, and redefining competitiveness in the new transition economy. Throughout his career, he has advised some of the world’s most influential leaders, including Barack Obama, Bill Clinton, and Joe Biden, as well as Al Gore, Hillary Clinton, and John Kerry. He has also collaborated with numerous distinguished companies and institutions on a global level. He has been ranked among the TOP 100 Disruptive Managers and Leaders. His contribution to the transition agenda has also been recognized through his participation in key UN climate conferences COP25 and COP26.

Title of the talk
Where Capital Goes Next

Capital flows always indicate the direction of business. And Juan Verde brings a global perspective on how investment and the economy are being reshaped before the eyes of business leaders - rapidly, relentlessly, at both global and local levels.

From the Canary Islands to the White House, Verde’s journey leads to the very center of global capital and business power. As a strategic advisor at the highest levels of U.S. economic and international decision-making, with experience working alongside institutions and leaders who shape global markets, he offers first-hand insight into how the rules of the game are changing, where new competitiveness is emerging, and why resilience and sustainability are becoming the essential currency of success.

The question is simple: where does capital go next? Because those who understand this in time also understand how to position their business in the economy of the future - not to follow it, but to lead it.