HNK 2, Zagreb
1 — 3 June

Kay Firth-Butterfield

Founder of the Responsible AI Institute

Kay Firth-Butterfield is an internationally recognized pioneer in the field of artificial intelligence and one of the world’s leading authorities on AI ethics. She is the recipient of the prestigious TIME100 AI Impact Award (2024) and is known as the world’s first Global Head of AI Ethics, dedicated to developing technology that is responsible, inclusive, and focused on the well-being of society.

She built her leadership through key roles at the World Economic Forum, where she shaped international policies and standards for the application of AI, as well as through her board memberships in organizations such as AI4All and Earth Species Project, which connect innovation, education, and planetary challenges.

She is the author of several books on artificial intelligence and ethics and is considered one of the most influential voices in the field of responsible technology and AI.

Title of the talk
TRUST OR CHAOS: JUST BECAUSE AI CAN… SHOULD IT?

We eat, work, love, plan our day-and increasingly, we do it all with the help of artificial intelligence. AI makes our lives easier: it suggests what to watch, writes messages, chooses routes, and saves time. It has become an invisible companion to our everyday lives-quiet, fast, and indispensable.

But what happens when artificial intelligence no longer decides just our playlists, but who gets a job, who receives a loan, who has access to healthcare, or whose voice is heard in society?

Kay Firth-Butterfield, recipient of the TIME100 AI Impact Award and the first Global Head of AI Ethics at the World Economic Forum, takes us to the heart of one of the most important questions of our time: just because AI can, does it mean it should?

Because without responsibility, transparency, and clear rules, artificial intelligence becomes more than technology-it becomes a new form of power. And the future will not depend on how intelligent AI is, but on how willing we are to set boundaries.

Will we build a system we can trust- or are we entering an era of algorithmic chaos?