HNK 2, Zagreb
1 — 3 June

Marga Hoek

Top 30 Management Thinkers50, osnivačica Business for Good

Marga Hoek is an internationally recognized leader in purpose-driven business, sustainable capital, and technology for social good. Thinkers50 ranked her among the top 30 global management thinkers. She has a career as a three-time CEO, board member and chair of multiple international boards, and founder of the platform Business for Good.

She is the author of multiple award-winning bestsellers, including The Trillion Dollar Shift and Tech for Good, which have received honors such as the Axiom Business Book Award. She has participated in G20, G7, and COP forums, and her insights are regularly published in media outlets like Financial Times and MIT Technology Review.

As one of the most sought-after keynote speakers on sustainable business and future leadership, she inspires audiences worldwide with a clear message: profit and purpose can and - must go - hand in hand.

Title of the talk
Business for Good: The New Growth Agenda

What if today’s biggest business risk is staying the same?

While many reduce responsibility and business purpose to mere rhetoric, Marga brings the perspective of a leader who has guided multinational companies through real transformations three times. Her approach is not theoretical. These are business models that demonstrate how profitability and positive impact can accelerate each other and create new value.

In her talk, she will present a concrete growth framework for companies that want to remain relevant, resilient, and competitive in the economy of the future. She will show how to shift the mindset on growth - from linear to circular economy, from a sole focus on shareholder value to true impact for all stakeholders, and from greenwashing to sustainable strategies for green growth.

This is not a talk about sustainability as an add-on to strategy. This is a talk about a new growth paradigm. About what business looks like when it stops playing defense and starts systematically building the future. Because business that creates social good is not a compromise. It is the new growth agenda.