HNK 2, Zagreb
1 — 3 June
1 — 3 June
Marga Hoek is an internationally recognized leader in purpose-driven business, sustainable capital, and technology for social good. Thinkers50 has named her among the top 30 global management thinkers. She has built a career as a three-time CEO, board member and chair of multiple international boards, and founder of the Business for Good platform.
She is the author of multiple award-winning bestsellers, including The Trillion Dollar Shift and Tech for Good, both recipients of prestigious awards such as the Axiom Business Book Award. She has participated in forums such as the G20, G7, and global climate conferences (COP), and her insights are regularly featured in leading publications such as Financial Times and MIT Technology Review.
As one of the most sought-after keynote speakers on sustainable business and future leadership, she inspires audiences worldwide with a clear message: profit and purpose can - and must - go hand in hand.
What if the greatest business risk today is staying the same?
While many reduce responsibility and “purpose” to rhetoric, Marga brings the perspective of a leader who has led multinational companies through real transformations-three times. Her approach is not theoretical. It is grounded in business models that demonstrate how profitability and positive impact can accelerate each other and create new value.
In her lecture, she will present a concrete growth framework for companies that want to remain relevant, resilient, and competitive in the economy of the future. She will show how to shift the mindset around growth-from a linear to a circular economy, from shareholder value to true stakeholder impact, and from greenwashing to sustainable green growth strategies.
This is not a lecture about “sustainability” as an add-on to strategy. This is a lecture about a new growth paradigm. About what business looks like when it stops playing defense and starts systematically building the future. Because business for good is not a compromise. Business for good is the new growth agenda.
